From emotion to technology - not the other way round

We start with people. Our North Star is the emotional effectiveness of technology. 

about us

Return on Experience (ROX) - From moments to relationships

We measure more than ROI and look at the ROX:
how meaningful experiences become trusting, long-term customer relationships.

We orchestrate various sensory experiences:
Creatively arranged LED modules become emotional light landscapes, audiovisual technology becomes storytellers, prosound systems become mood architects. With multi-sensory technology, haptics and brand-affine fragrance concepts, we create immersive worlds that get under your skin - from interactive steles to AI-controlled experiences that trigger wow moments.

Our difference

These 4 principles guide us

People-centred

Focus on the human experience

Every project starts with the question: What should people feel? Technology is our tool, never our starting point.

ROX focus (Return on Experience)

From emotions to trust

We not only measure ROI, but also focus on the ROX: How do lasting customer relationships develop? People who feel emotionally understood develop genuine brand loyalty.

Honest partnership

Trust at the core

We believe in authentic partnerships as the foundation for exceptional results. The best emotional solutions are not created alone, but in close dialogue with your team. We become part of your vision - for results that are only possible through true collaboration.

Experience excellence

Touching instead of just functioning

We create experiences that touch deeply and resonate for a long time. Every solution - from LED modules to multi-sensor technology - must tell stories and evoke emotions. The result: technology disappears, but the feeling remains.

Our process

How we work with you

Three steps from vision to measurable success

Step 1:
Emotion Discovery

We understand your goals and define the desired target emotions together. In intensive workshops with your team, we map the emotional customer journey and identify the greatest potential for impact.
Step 1
Step 2:
Experience Engineering

Based on the target feelings, we develop customised technology concepts. From strategic planning and prototyping to detailed implementation planning - always focussing on emotional effectiveness.
Step 2
Step 3:
Impact Measurement

After implementation, we continuously measure the ROX of your investment. Our data-driven optimisation recommendations ensure that your experience not only works, but grows continuously.
Step 3